#01 From DIY-Trends to screenprinting in an attic to representing the biggest upcoming artists.

Heirloom and its iconic ‘FANGZ’ Logo, which, as the name suggests, illustrates animal-like fangs in its brilliant typographic design, has left quite the mark on young adults in street subcultures.
The logo is unique, simple, and to the point—a fantastic statement piece that anyone interested in street subculture should be aware of.

ORIGIN The brand was born in late 2018 when everyone was participating in the online DIY trends. Justin, back then sixteen, and HB, fourteen, were no exception as they were looking for a way to level up their wardrobe affordably. They tried out anything, the only limit being their skill.

Zion, HB’s brother, joined a little later due to their matching creative vision and his skill as an expert videographer. With the help of their closest friends, they launched their brand from a garage, then an attic to now finally having their very own studio.

There is no outsourcing of screenprinting, shopping or marketing. Each video, hoodie, bag, and photo campaign is created through the blood, sweat and tears of the Heirloom Team who also have their own full lives of studying or working. 

In a culture, oversaturated with nepotism and fake “self-made” businesses, this is a brand that truly started at the bottom. One vision, with their slogan: “See the Infinite” 

So, what is Heirloom exactly?

Heirloom as a brand, is part of Heirloom Creative Agency, a Bochum based Creative Collective consisting of people sharing the vision of spreading creativity, originality and doing what they love. The brand tries to convey these exact feelings in form of clothes and any kind of creative output possible.

Heirloom is DIY and embodies that with every aspect of their identity.

See the infinite.

Written by Dinorá Pereira

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