#02 Screenprinting is SO in!

The 21st century is the era of digitization, hypermedia, convenience and consumption.

Fortunately or unfortunately we live in a time where information about everything is at our fingertips, with a few taps on our phone.

It is incredibly easy to learn how to create a logo, a brand, a website or even find a manufacturer for your clothing. 

New brands emerge that sell you ‘streetwear’ and exclusivity every week and fashion moguls sell cheaply produced clothing at a premium price.

These brands might receive traffic initially but bright candles burn out fast.

So, how do you manage to create a brand that feels timeless and genuine? Heirloom‘s approach: „Just do it”.

What is more genuine than “just doing” something, designing and printing it yourself because you want to wear it and love the process and the idea behind what you do? The best thing about this is, that you can Do It Yourself at home, with the help of screenprinting. 

Screenprinting is a printing method, where through the help of some simple chemistry and light reaction you create a stencil to pass paint through. Thus, you have a silkscreen, that you can use and reuse on a larger scale. Although this is quite simple, you must work accurately and carefully to do this on a larger scale.

Thus, when you order from Heirloom, you might not get your order in 2-3 business days, unlike the standard the mass consumer market has set over the years, as you are purchasing handmade prints.

Heirloom is not only convinced by their Just-Do-It mentality, but they also love to see and support other local creators who share their vision and are just as dedicated to hard and honest work.

If the sky’s the limit and Heirloom is made by real people, what’s stopping you from chasing your own goals? 

See the infinite.

Written by Dinorá Pereira

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